Coca Cola: Don’t Blame The Internet, You Just Suck At Social Networking.


Over the course of the past few weeks, a lot has been said about the direct link (or the lack thereof) between online buzz and sales, with Coca-Cola right in the center of the conversation. But if you ask me, if Coke isn’t seeing a return on their social networking investment, that might have something to do with the fact that they kinda suck at the Internet.
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